The research article is here: Play and Punishment: The Sad and Curious Case of Twixt http://www.nola.com/news/index.ssf/2009/07/loyola_university_professor_be.

The research article is here: Play and Punishment: The Sad and Curious Case of Twixt http://www.nola.com/news/index.ssf/2009/07/loyola_university_professor_be.html http://www.nola.com/news/index.ssf/2009/07/loyola_university... The only thing I would like to add here is the study tested ethical codes of conduct governing research. People weren't consulted, and they were emotionally manipulated for the sake of the study. Surely that must have raised red flags at Loyola.