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I question some of your underlying assumptions. Are you sure that consumers aren't compelled by advertising? Is the decline of advertising really a result of
by apowell 17y ago
I question some of your underlying assumptions. Are you sure that consumers aren't compelled by advertising?
Is the decline of advertising really a result of declining effectiveness of advertising, or is it a symptom of the broader economic climate?
Ads are not ignored as widely as people like to believe. Many people claim to be immune to advertising, sales, and marketing -- and yet, they must base their purchases on something.
As an aside, I wouldn't spend a lot of effort worrying about ad blocking software. Accept that a certain percentage of users will run ad blocking software, and move on.
- mediaman 17y agoBingo. Ads work. I work in advertising now and I see how the current economic climate has impacted the industry: ad spend always is one of the first expenses to be cut, and the trends I see in cutting today suggest to me that what we are seeing is not a long-term, secular trend. And I do not understand why people keep talking about AdBlock. Statistically, few people use it. Most people see ads and react to them. Generally, people are much more susceptible to non-rational psychological impact campaigns than they realize or admit. But it is true that advertising is slowly adapting to new mechanisms.