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Does anyone have feedback on the Google A/B testing tool, Website Optimizer? It looks neat, but I haven't tried it yet.

• patio11 17y ago
  Having A/B testing is better than not having it, and Website Optimizer is quick to implement and holds the hand of people who don't understand what an A/B test is yet. However, because it is implemented in Javascript, the impact on page load times is substantial (download page A and assets, execute Javascript, download page B, actually see page). Since you will often want to use it on high value pages like, oh, your checkout funnel that is less than optimal.
  • sachinag 17y ago
    Does something like Mixpanel do A/B testing better, or is there a hosted solution that you'd recommend? (Anything to not have to roll one's own because laziness is a virtue.)
  • burnout1540 17y ago
    If you follow Google's instructions and put the Control Script within the <head> tag on page A, the JavaScript will get executed and the user will get redirected to page B before page A and its assets load. Also, if the user gets put into group A, then all of page A is allowed to load and the user is not redirected at all.