I particularly liked: > Removing friction from existing user behaviors almost always has a higher ROI than building castles in the sky > You do not have 20% t

I particularly liked: > Removing friction from existing user behaviors almost always has a higher ROI than building castles in the sky > You do not have 20% time. Identify your top three priorities. Throw away numbers two and three. > “Focus is saying no to 1,000 good ideas.”  -Steve Jobs Maybe (roughly condensed): Work hard so users don't.