They have high adblocking among younger users (<35). This is why everyone is interested in buying (non-revenue-generating) chat apps lately. Adblocking hasn't

They have high adblocking among younger users (<35). This is why everyone is interested in buying (non-revenue-generating) chat apps lately. Adblocking hasn't matured enough yet to block ads wholesale in applications. Facebook and Google want to recapture the ad impressions and clicks lost on users who are using blocking technologies.