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I am confused, though. I don't do email marketing, so maybe I don't have an appreciation for the utility of geolocation and user agent gathering. The post seem
by pgrote 13y ago
I am confused, though. I don't do email marketing, so maybe I don't have an appreciation for the utility of geolocation and user agent gathering.
The post seems to indicate that losing functionality and not adding anything from an email marketing perspective is a positive.
Isn't losing both of those things a net negative?
- habitue 13y agoWell before it would hide the images, so there were a lot of people who read the emails, but the ping to the marketers server was blocked by default. Now the default is to show email images, which tells the marketer that you opened the email. So, for the few people who clicked "show images in this email" before the change, the marketers lose the richer metrics they were getting. But in return they gain slightly less granular metrics for a lot more people.