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So my point is: 1- Arstechnicas headline stating that "email marketing is dead" is completely exaggerated. Email designers are very happy now, so do email mark
by elie_CH 13y ago
So my point is:
1- Arstechnicas headline stating that "email marketing is dead" is completely exaggerated. Email designers are very happy now, so do email marketers in general.
2- This might change in the future, but there IS still a way to track multiple opens with gmail (HTTP Header for the tracking pixel => "Content-Length:0"
hope this helps!
- spindritf 13y ago1- Maybe it was just a clickbaity title but I think that the journalist was confused. Even here, on HN, many commentrs didn't fully grasp the idea of a unique tracking image being sent to each recipient.
- badman_ting 13y agoThere was a lot of confusion about this, at first. People didn't know if Google just fetched th images right away, or on opening the email, or what. If the former, unique tracking would be dead and the most information marketers would get was that the address was valid. So, it's been nice to have people shake out the real impact of this change, thanks.
- elie_CH 13y agoOK I see! You're welcome
- pgrote 13y agoI am confused, though. I don't do email marketing, so maybe I don't have an appreciation for the utility of geolocation and user agent gathering. The post seems to indicate that losing functionality and not adding anything from an email marketing perspective is a positive. Isn't losing both of those things a net negative?
- habitue 13y agoWell before it would hide the images, so there were a lot of people who read the emails, but the ping to the marketers server was blocked by default. Now the default is to show email images, which tells the marketer that you opened the email. So, for the few people who clicked "show images in this email" before the change, the marketers lose the richer metrics they were getting. But in return they gain slightly less granular metrics for a lot more people.