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You're definitely right about that. We estimate that 90%+ of our potential customers wouldn't buy our bed unless they were able to touch it and lay down on it.
by johmas 13y ago
You're definitely right about that. We estimate that 90%+ of our potential customers wouldn't buy our bed unless they were able to touch it and lay down on it.
We setup some really good policies to make it super easy to return without much risk. We'll have it picked up by a 3rd party before having you ship it back to us as an example.
We see ourselves moving offline in the future for sure but to bootstrap, it wasn't really feasible to do anything other than launch online.
- timjahn 13y agoKudos for bootstrapping and being lean about this. Even cooler that you think 90% of people won't buy it without physically touching it and you STILL started online! Site looks great, photos are excellent, product looks great based on all that. Having bought 2 new mattresses in the past 2 years, I know how shitty the mattress buying experience is. Good luck to you, definitely rooting for ya!
- johmas 13y agoThank you!