It's bad science, but I don't think it's bad conversationally. If I say that I think the hardest part of a good streaming media service is getting the data scie

It's bad science, but I don't think it's bad conversationally. If I say that I think the hardest part of a good streaming media service is getting the data science right, we both kind of know what I mean. It might be useful that I might mean the choice of database or I might mean algorithm. Even though the things encompassed by the term aren't necessarily related, they usually are. Google was obsessed with big data before it was cool and they were/are the best on most fronts: collecting the most data, getting between the user and the data (query->result) fastest, and getting the most correct answers. The "cloud" buzzword really pissed people off. I thought that was an overreaction too. If you say that enterprise software companies need to deal with these new cloud competitors, you mean a whole cluster of things. Web software, SaaS pricing models and sales cycles, smaller companies that don't run their own infrastructure, etc.