| But the goal is really long-term, more long-term than work that is currently taking place at Facebook. I know a lot of discussion takes place that it's a sha

| But the goal is really long-term, more long-term than work that is currently taking place at Facebook. I know a lot of discussion takes place that it's a shame that so much work goes into increasing page views, click through rates, etc. But maybe in this case we can think of facebook as more of a "patron" of this technology, where it will benefit directly but also move the field forward.