The startup mantra is Go big or Go home. You want alignment with your investors. To even tell them you're tolerable of a lifestyle business would not be alignme

The startup mantra is Go big or Go home. You want alignment with your investors. To even tell them you're tolerable of a lifestyle business would not be alignment with the use of their funds. Don't confuse temporary state of 'sustainable' with 'going to continue to maintain a lifestyle business'. Many startups are happy to be at a sustainable state while figuring out product / market fit, how to scale, etc - because it gives them a longer runway without having to raise funds. It'd still be considered a 'failure' from the investors perspective, and again, if aligned correctly - the founders also. One of my favorite quotes from an investor is 'Don't return my money. Return me 10x or fail ($0 return) trying'