"...first pay off Apple." ...or write an app yourself that specializes in playing your video (you can register third-party apps to handle custom URL's, without

"...first pay off Apple." ...or write an app yourself that specializes in playing your video (you can register third-party apps to handle custom URL's, without any special treatment from Apple) and use it as a marketing tool to bring attention to your startup (which could use a way to set itself apart from the many other video startups). I'm not sure where you're going with your "net-neutrality" comment, but feel free to enlighten me.