Basically the same thing they do with keyword (not provided). You can get the referring keyword via adwords but not analytics with organic search. So if you pay

Basically the same thing they do with keyword (not provided). You can get the referring keyword via adwords but not analytics with organic search. So if you pay for adwords you can see what keywords your users are clicking but if you don't pay then no data for you. Google only cares about user privacy when they can sell the data.