Compared to free traffic, I'd agree. What I was trying to say was that, if traffic is so important to one's business, one should try securing it... but even th

Compared to free traffic, I'd agree. What I was trying to say was that, if traffic is so important to one's business, one should try securing it... but even that isn't really valid since, why would you spend money on something that you're getting so much of already, but for free, especially in a business that doesn't scale. Either way, Google's organic traffic results are probably replaceable through purchased clicks, and I'm guessing the proprietor appreciates the value of it more than what they otherwise might have, so who knows? Maybe all the free traffic is just Google's upsell. "You remember all that traffic you used to get? You can have it all again, for just $149 a month."