It's the unfortunate reality, I honestly feel like Google's algorithm has gotten really arbitrary lately (just had a huge drop off of almost all traffic for a m

It's the unfortunate reality, I honestly feel like Google's algorithm has gotten really arbitrary lately (just had a huge drop off of almost all traffic for a month which was completely unexplained, only to come right back a few weeks later). The fact that they hide keywords now will make it seem all the more arbitrary. The real world comparison is not a mugging, it's as if your small business was on Main St one day, and the next there are literally no roads to get to you.