Reminds me a bit of the recent article on the rise and fall of the content farm Demand Media: http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-de

Reminds me a bit of the recent article on the rise and fall of the content farm Demand Media: http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall-of-demand-media-1200914646/ http://variety.com/2013/biz/news/epic-fail-the-rise-and-fall... (worth a read). Someone was recently telling me that "diversity of traffic sources" is a key metric they use to evaluate digital media properties. There's a real risk in basing your whole business on organic Google traffic.