Arrington's argument is no. I tend to agree with him. The best part of the article is when starts comparing it to a mall, and it oddly works... "Hong is bette

Arrington's argument is no. I tend to agree with him. The best part of the article is when starts comparing it to a mall, and it oddly works... "Hong is better off sticking HotorNot in the mall than trying to get people to come to his standalone site... the social network landlord could one day create its own... like a mall owner opening his own clothing store to compete with the Gap, greeting people at the door with flyers as they enter the mall, and charging his store below-market rent... Then, of course, there's the fact that malls tend to lose their foot traffic as soon as a newer one opens up down the road." I would add that the whole real estate analogy has been used quite a lot in technology. The only difference is that no matter if you create a super-regional shopping malls (Mills), the great power of the internet is that people can leave your place lightning fast.