----In that little instant of waiting for Timmy’s snap, Cindy’s undivided, absorbing brain is trained on her phone. Nuclear sirens could be going off but she ha

----In that little instant of waiting for Timmy’s snap, Cindy’s undivided, absorbing brain is trained on her phone. Nuclear sirens could be going off but she has six seconds to see Timmy’s message and then it’s gone. Forever! That was your chance, Cindy. Everyone knows you can’t recover a snap! Better pay attention. (Gulp.) Now compare how easy it is to tune out advertisements on other sites. “Thirty seconds until your video loads.” Alt-Tab. “Promoted Tweet.” “Sponsored Post.” Ignore, ignore. Instagram ad, Pinterest ad. Scroll, scroll. Hey, did you get the new adblocker?---- Sudden realization. I don't use snapchat, but if this is how it works, it could be a double edged sword...People would start to ignore snaps from people they don't dim important or don't want to look the snap from. The ads, should then be directed to snaps from people I'm interested in...