4 ms·

Something doesn't make sense. $2 million in sales with just 178 monthly visitors? http://siteanalytics.compete.com/freshjerky.com/?metric=uv http://siteanalyti

• staunch 17y ago
  Well, Compete is probably really inaccurate, but still. I'd bet good money $2 million isn't coming through that web site. According to Google, there's exactly one link on the entire web to FreshJerky.com. All these happy customers would be linking and talking about it, if it were true. It's not like journalists actually verify claims like this. If the guy says he has $2 million in sales, that's what gets written.
• gojomo 17y ago
  The site itself includes a link at the bottom to their own extremetracking.com stats page, driven by the page insert: http://extremetracking.com/open;unique?login=freshjer http://extremetracking.com/open;unique?login=freshjer It reports 440 visitors for the April period Compete reports 178. (As Compete notes, "Small Sample - Datapoints are estimates".) Eyeballing it as about 400 unique visitors a month, so maybe 4800/year (with some double-counting), $2 million / 440 = ~$420/visitor, which still seems like a lot. Perhaps they do a lot of de facto wholesaling -- previous month visitors and word-of-mouth customers now buy in bulk each month, for resale, without necessarily going through the web page. And maybe they had a nice jerky business under another name even before opening 'freshjerky.com'.