Your larger point might be true, but has nothing to do with the current revelation. If every site switched from Google Analytics to, say, Mixpanel... nothing w

Your larger point might be true, but has nothing to do with the current revelation. If every site switched from Google Analytics to, say, Mixpanel... nothing would change. The NSA would just target the equivalent mixpanel cookie. So long as their are popular third-party cookies, this will be a problem.