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Ask 37signals: How to go from clients to products?
- alaskamiller 19y agothe mistake some people make is that they think the product is the company or the company is the product. they're two separate entities. starting a company is independent of having a product. it's the sheer will of a group of people dedicating their time and efforts to the company that fuels it. any given day, with enough bravery, you can switch up whatever product you have, be it tangibles or intangibles. that's the beauty of having your own company. there shouldn't be any magical metamorphis. if your company's survival is pivotal on the continuation of one product and you can't see any way at making it work without that one product then you're too big. go small, make brave calls.