I love the story here. While the PR is strong Leo should put on his conversion hat to generate actual downloads and turn this from a story into a success. 1)

I love the story here. While the PR is strong Leo should put on his conversion hat to generate actual downloads and turn this from a story into a success. 1) On the landing page, http://www.treesforcars.com http://www.treesforcars.com, he needs as strong of a brief headline as they have in the article eg: "Trees for Cars is a mobile application that aims to save the environment by helping users carpool to their destination." 2) Ditto on the app store description which, instead of the description, starts with a 3-liner clarifying Leo coded this himself. More pictures / longer description on the description will also help. Great primer @ Copyhackers on writing effective App Store copy http://copyhackers.com/2012/06/how-to-write-an-app-store-description-for-itunes/ http://copyhackers.com/2012/06/how-to-write-an-app-store-des...