Yeah, matching is really a psychological trick, which is very well illustrated on a more personal level if you volunteer to answer phones at a public radio pled

Yeah, matching is really a psychological trick, which is very well illustrated on a more personal level if you volunteer to answer phones at a public radio pledge drive. Someone in the room full of phone answerers will say "oh, I haven't made my own personal donation yet...I plan to donate $100. Can you announce that the next $100 caller will be matched?" You then get $200 worth of donations that you might have gotten either way, but both parties get to feel great -- one person for having their donation "doubled" and the other person for feeling like they spurred someone else to donate.