Yes, the geeky type will love taking up programming. But most already learn at least some coding. I'm taking about most people outside that target demographics

Yes, the geeky type will love taking up programming. But most already learn at least some coding. I'm taking about most people outside that target demographics. I'm thinking about my cousin that work as a mechanician, she can use her computer to go on facebook and look at her emails, but not much else. If I told her "learn coding!" she would reply "learn to fix cars!". It makes no sense that I would expect her to learn coding and it makes no sense that she would expect me to learn how to fix an engine. Sure, I know how to change my oil. Well, she know how to defragment her computer.