Key takeaway from this is critical. Too many ventures focus on traffic volume rather traffic quality, especially when doing competitions, and as the article poi

Key takeaway from this is critical. Too many ventures focus on traffic volume rather traffic quality, especially when doing competitions, and as the article points out this means wasting money! In effect "You build non-engaging contests that address a general audience." is spot on. It's actually refreshing to see actionable steps regarding targeting and filtering. Would love to see a follow up with a more indepth case study.