I agree with the substance and that's why I said "I think the greater and more meaningful challenge would just be to get more people to think about what they're

I agree with the substance and that's why I said "I think the greater and more meaningful challenge would just be to get more people to think about what they're eating at all, regardless of what it is." I don't know and have never heard of anyone who was "accidentally vegan" - it's a choice brought about largely by an awareness, just like a Crossfitter, or anyone who makes being conscious of what they're eating a cornerstone of their lifestyle.