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Thanks for the video, really nice. On one hand, I heard you guys talking about the difference between "subscribe", "pay" and "upgrade". Wouldn't it be more accu

by pothibo 13y ago

Thanks for the video, really nice. On one hand, I heard you guys talking about the difference between "subscribe", "pay" and "upgrade". Wouldn't it be more accurate to just fire an A/B Test for that button and see what converts better, instead of heresay? A/B Testing on button title is pretty trivial and you can verify the result manually. No need for admin panel. Am I wrong?

ivankirigin 13y ago
You're definitely right, and testing calls to action is a potentially easy win. Internally, I've stressed how we should avoid optimizations to help speed development. The specific issue here was that the call to action to get the payment modal was "upgrade" making it a bit weird for the call to action on the modal to be "upgrade".