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What do we know about these mega-meat companies? 1) they do all this crap for the money 2) they will do whatever it takes to protect that cash flow If you bel
by conductr 13y ago
What do we know about these mega-meat companies?
1) they do all this crap for the money
2) they will do whatever it takes to protect that cash flow
If you believe those statements, it stands to reason, the only thing these companies will ever respond to is competition. I think PETA, HSUS, and the over activists need to stop focusing on trying to get these companies to do the right thing because they never will when profit is their motivator.
We also know the demand for meat is going to remain high in perpetuity. What the activists need to focus on is a model which can compete and is humane enough for their standards. Yes, the activists need to turn into farmers or at least partner with farmers willing and able to scale up to the size of these meat companies. They need to put them out of business; or make consumers not want to do business with them, by giving consumers another option (trying to expose them, and shame consumers for eating meat will never scale).
So, start a farm. Innovate on every process so that it's humane and cost effective. Focus on scale, without scale you can never compete or put a meaningful dent in their market share. Maybe it is never as cheap as the other guys, but it's better - and you can sell that. It will be a slow difficult battle, but I think the activists are used to that. Over time, you can create a "PETA approved" meat stamp, market that to consumers, and much like the "organic" movement - a great deal of people will be willing to pay for what is better.