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Um, what? He makes NFC sound inconvenient to customers - how can you be more minimalistic in approach other than just pressing two devices together and having t
by JimmaDaRustla 13y ago
Um, what? He makes NFC sound inconvenient to customers - how can you be more minimalistic in approach other than just pressing two devices together and having the transaction complete seconds later?
I think he may be on to something - there is the current development of presenting cards by an NFC enabled device, like a phone. This is a huge process to get the virtual card to the customer securely - one of the abstract approaches, which I don't think is really being taken seriously, is virtualizing the card communication in a cloud, so the card is never downloaded or emulated on the device, like an Android phone. This is kind of leaning towards an "invisible" transaction he speaks of, where a secure payment could be done as an after thought without an actual device or interaction?
- a3voices 13y agoYou still have to unlock your phone and press some buttons on it. It's arguably not any easier than pulling a credit card out of your wallet and swiping it.
- mrjatx 13y agoMy Android phone unlocks with two taps, iPhones nowadays unlock with a fingerprint swipe.
- JimmaDaRustla 13y agoContext was NFC, no swiping, just tapping and done. I was just using a phone as an example for virtualized cards, which kind of feeds his thoughts on an "invisible" transaction because the interaction between terminal and card is becoming emulated and not two physical devices communicating between each other.
- deleted 13y ago[deleted]
- brownbat 13y ago"It's not a question of whether people at a payment terminal would prefer to tap or swipe, he said, but a reality that people don't want to go to a payment terminal at all." I think this is right. The amazing future doesn't change what I get out of my pocket. The amazing future lets me walk into a store and just walk out with things without stopping, while some computers in the background just make sure all accounts are settled.
- JimmaDaRustla 13y agoTruth be told, merchants don't want that risk. Merchants don't even want NFC - they want payment to be made securely and not have negative impact on their customers.
- seiji 13y agoApple Stores allow you to walk in, scan an item with your phone's camera, pay, put the item in your backpack, then walk out without talking to anybody. There's a limit ($200 max on phone self-checkout), but they don't seem concerned with shrink.
- ceejayoz 13y agoIncidentally, it's really freaky to see this happen.
- JimmaDaRustla 13y agoI work in the smart card payment industry for a large north american bank. I've been in conferences with actual merchants voicing their concerns. I didn't make my observations sitting at Starbucks.
- seiji 13y agoStarbucks is a great example of another company that allows payment without a card or NFC, though you still go through the checkout person.