I gotta tell you, I've worked with Donna Sokolsky Burke across at least 2 companies, and she's really very good at what she does. It's very handy to have someo

I gotta tell you, I've worked with Donna Sokolsky Burke across at least 2 companies, and she's really very good at what she does. It's very handy to have someone like her to deal with the many many inquiries you'll get at a successful startup. PR doesn't necessarily have to be awful, it can be a huge time saver and in the end someone in your company will be the interface with the public, and PR folks can be very useful in assisting with those in that role. Good PR people are like good QA People. If they are working well, they can be nearly invisible, and even annoying, but you can really tell when a company doesn't have either.