I understand, but at this point you'd expect some sort of intelligent flow in the platform. You definitely wouldn't expect to have an adversarial relationship w

I understand, but at this point you'd expect some sort of intelligent flow in the platform. You definitely wouldn't expect to have an adversarial relationship with it, which is exactly what happens when they take advantage of your trust in their UX. Why would "+connect" imply sending email invitations? If they re-purpose terminology they should be very clear about it, to the point where it's understood. I'm not shooting down the concept or the content, but it becomes immediately clear where they're coming from, to their detriment.