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Should HotorNot Become Just a Facebook App?
Ever since HotorNot abandoned it's experiment with going totally free last month, the traffic to its destination site, HotorNot.com, has predictably leveled off. Meanwhile, its application on Facebook is doing pretty well, already accounting for about a third of its daily logins, and 40 percent of it total unique visitors (although the two remain separate services at this point).
- falsestprophet 19y agoNo.
- ALee 19y agoArrington's argument is no. I tend to agree with him. The best part of the article is when starts comparing it to a mall, and it oddly works... "Hong is better off sticking HotorNot in the mall than trying to get people to come to his standalone site... the social network landlord could one day create its own... like a mall owner opening his own clothing store to compete with the Gap, greeting people at the door with flyers as they enter the mall, and charging his store below-market rent... Then, of course, there's the fact that malls tend to lose their foot traffic as soon as a newer one opens up down the road." I would add that the whole real estate analogy has been used quite a lot in technology. The only difference is that no matter if you create a super-regional shopping malls (Mills), the great power of the internet is that people can leave your place lightning fast.