These are also known as HENRYs. http://www.investopedia.com/terms/h/high-earners-not-yet-rich-henrys.asp http://www.investopedia.com/terms/h/high-earners-not-ye

These are also known as HENRYs. http://www.investopedia.com/terms/h/high-earners-not-yet-rich-henrys.asp http://www.investopedia.com/terms/h/high-earners-not-yet-ric... Investment firms and luxury brands are well aware of this phenomena. Notice that they are not-yet-rich :)