Sam recommends having a mission but never wrote "for the greater good". At worst one could accuse the founders of uninspired copywriting as they attempt to stat

Sam recommends having a mission but never wrote "for the greater good". At worst one could accuse the founders of uninspired copywriting as they attempt to state what they are aiming to do, which is to make something people want, and more specifically to do that in a novel way. People want light, but it makes little sense for someone to compete with GE to make lightbulbs in the exact same way as GE--if one liked what GE was doing the time and money would be better spent working for and investing in GE. And while they are low-margin business and not exciting, if someone were to genuinely find a new and useful take on tshirt printing or pizza delivery odds are the startup would be worthwhile. There are lots of tshirts printed and pizzas delivered.