This guy thinks news outlets aren't using data to make editorial decisions as often as they could. Maybe there's a reason his colleagues at the Times don't defe

This guy thinks news outlets aren't using data to make editorial decisions as often as they could. Maybe there's a reason his colleagues at the Times don't defer to his data. If the new york times made every editorial decision based on its effect on metrics like pageviews and social shares, you'd have the Huffington Post. The online equivalent of a tabloid. Newspapers have a responsibility to the public that transcends profits and popularity. That said, we data could improve news consumption if used properly, especially in terms of testing user interfaces. Data should be used to design how people consume news. It shouldn't be used to chose what news to report.