The experience and the conclusion do not match. If seaching for "bjorn" doesnt match "björn" his little search engine just needed to know to turn "ö" into "o"

The experience and the conclusion do not match. If seaching for "bjorn" doesnt match "björn" his little search engine just needed to know to turn "ö" into "o" and add that as a keyword as well for the record. Some users want "torbjoern" added as well, as that is how they transliterate "ö" when the keyboard lack it. Unicode actually include lookup tables for locale dependent collation rules. English or American people expect "Östermalm" to show up among words beginning with O, but we Swedes do not.