The difference is that users opt-in to a trade with the tech companies: my data for a service. When that deal is no longer opt-in, such as when Google stored t

The difference is that users opt-in to a trade with the tech companies: my data for a service. When that deal is no longer opt-in, such as when Google stored third-party cookies in Safari despite settings, or when Facebook tracked non-users across the web, it is a privacy lapse and it is fixed, they are fined by the FCC, they lose marketability etc. The entire world didn't opt-in to NSA surveillance. These companies can't even tell their users that their data might be shared with the NSA. Privacy rights aren't about being against user data, it is about allowing users to choose how and when their data is used.