Funny, I posed this question a couple of days ago (https://news.ycombinator.com/item?id=6862721 https://news.ycombinator.com/item?id=6862721)...it is a new bran

Funny, I posed this question a couple of days ago (https://news.ycombinator.com/item?id=6862721 https://news.ycombinator.com/item?id=6862721)...it is a new branding trend for IT companies though food and beverage companies have been doing it longer.