Most of it is just A/B testing infringement notices: "The wording of letters sent to those owing income tax was changed to inform them that most people in thei

Most of it is just A/B testing infringement notices: "The wording of letters sent to those owing income tax was changed to inform them that most people in their town had already lodged their return. Rewording letters has resulted in an extra £200 million ($290 million) being collected on time, practically cost-free." [1] A friend of mine works for a nudge unit within the New South Wales state Government in Australia, they're seeing some really interesting results. [1] http://www.smh.com.au/comment/what-a-difference-a-nudge-in-the-right-direction-can-make-20130406-2hdab.html http://www.smh.com.au/comment/what-a-difference-a-nudge-in-t...