It's not just about raising money for DEMO. A British startup I know launched there as their main market was the US, so overcoming the geographical barrier by t

It's not just about raising money for DEMO. A British startup I know launched there as their main market was the US, so overcoming the geographical barrier by throwing money at it really worked out for them. They raised VC investment in the UK after DEMO (but already had enough funding for the launch, clearly).