Great drama, though Mike does have a point - the $1mil prize is only useful if IDG has a magazine in your niche. That said, DEMO still has the most mainstream

Great drama, though Mike does have a point - the $1mil prize is only useful if IDG has a magazine in your niche. That said, DEMO still has the most mainstream press walking the floor (nytimes, etc) and it covers much more than just web startups. Quick rule of thumb: you want mainstream press: Demo. You want exposure in Silicon Valley: TC50. Neither event is necessary. Why launch with a flood of 40-100 other companies when you could launch in a down news cycle and get all the attention for your company? And although it's fun, beware of manufactured drama