You worry too much. Google can afford to blow some cash on a long-term strategy. They'll be fine. Company X will either sink or swim. If they sink, Company

You worry too much. Google can afford to blow some cash on a long-term strategy. They'll be fine. Company X will either sink or swim. If they sink, Company Y will take their place once Google's long-term plan reaches maturity and the value of their phones begins stagnating. It's a cliche that so many people hate to hear, but the market will sort it out. Consumer electronics is one of the least regulated sectors worldwide, yet it has been advancing by leaps and bounds for some three decades, and the diversity of companies large and small in the consumer electronics space has never been greater than it is today.