I would say going for some kind of niche is the only way to go these days, if there are too many other apps in your category you're going to have issues. I woul

I would say going for some kind of niche is the only way to go these days, if there are too many other apps in your category you're going to have issues. I would even venture to say the games part of the app store is the hardest section to crack you have a lot of competition so you really need to go niche.