From their FAQ: "If you live in Alaska, Hawaii, or another country, we hope to be able to serve you in the future." If that is true, they will make a killing

From their FAQ: "If you live in Alaska, Hawaii, or another country, we hope to be able to serve you in the future." If that is true, they will make a killing in these states, since they would have no online competitor - just as Netflix checkmated in HI by opening a Honolulu depot; no other mainland-based service could compete. Also, there are not many brick and mortars competitors in some areas of HI. Of course, making a killing in AK and HI is not going to get them megabucks (the population is too small), but still, it's nice to have a pond where you are the big fish. As for the service in general - sure, I'd use it, even if it was slightly more expensive than going to the store. Who wants to waste an afternoon shopping for toilet paper in Wal-Mart? Off the cuff, I'd say I'd be willing to tolerate a 5% price increase of my current cost for the convenience. Whether that is enough to defray their shipping, I don't know.