We have a word describing this kind of "x of/for y" construction: "metaphor" (or simile or snowclone, depending on exactly how you construct it). It has a name

We have a word describing this kind of "x of/for y" construction: "metaphor" (or simile or snowclone, depending on exactly how you construct it). It has a name because it's used all the time. I think it's ridiculous that startups are getting slammed for using a common component of human language in their marketing.