Of course. That was the entire point of the article, to point out that you should not use technical difficulty as your primary data point for setting your sell

Of course. That was the entire point of the article, to point out that you should not use technical difficulty as your primary data point for setting your selling price. The author purposely picked out an example where the technical difficulty was trivial to illustrate that the value to the customer is NOT related to the technical difficulty of the feature.