I doubt the kind of following Apple has - people spending thousands of dollars on its products, sticking with them even when their market share was marginal etc

I doubt the kind of following Apple has - people spending thousands of dollars on its products, sticking with them even when their market share was marginal etc - is comparable to people regularly reading a blog. So far, other "A list" web celebs ventures have shown that, after the initial hype, they succeed or fail based on their product's worth.