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I've done a bit of advertising on reddit (though it was a few years ago), and my one take away is don't target specific subreddits. I think a general pattern i

I've done a bit of advertising on reddit (though it was a few years ago), and my one take away is don't target specific subreddits. I think a general pattern is people subscribe to subreddits and just let reddit do it's thing to populate their front page, never actually visiting the specific subreddit. I do this myself for a lot of subreddits I subscribe to. I wonder if reddit has any plans to modify the ad display logic to display ads on the front page that are targeted to specific subreddits if the user is subscribed to the same subreddit. I think that'd be interesting.

bsimpson63 13y ago
That's actually how it works. If you target an ad to /r/programming it will show up on the frontpage for users subscribed to /r/programming.
- namecast 13y ago
  Confirmed by my referral logs. This is how it works.
- jeorgun 13y ago
  Which probably accounts (in part) for Reddit's low conversion rates— a significant portion of the page-views will be from people not in `programming-mode', compared with almost none from HN.
Dakos 13y ago
Funny I never use the front-page and visit sub individually. I had never considered that I may be abnormal in this regard. Damn now I want to see metrics on this...
- joverholt 13y ago
  Yeah, I give a quick glance down the front page, and if nothing catches my interest, hit the subs.
arbuge 13y ago
I think they're already doing this. I have ads I placed in a subreddit displaying on my front page right now.