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I don't know Elfster, but after a quick look it seems like they offer wishlists, gift exchange, etc? We send out an e-mail to everyone on the list saying that

• hablahaha 13y ago
  Surprised you didn't know about Elfster - I thought about making my own app too, until I saw Elfster. It's not quite perfect and seems to barely hold itself together (am I signed in, do I have account or do I not?!, etc..), but my friends and I have gotten by. I was able to invite people, remind them to join before the deadline and set exclusions on matchups (I didn't want significant others to get each other as well as people who aren't good friends). People have wishlists, like you mentioned. It's served us well enough for a one time thing, I'm not really sure what else I would need or want. I guess one could extend the concept and become a broker for the gigantic anonymous gift exchanges? Like the Reddit Secret Santa, except people order from you or send you the packages? I know of people who never got their present even though they had sent a present.