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Interesting theory, but I'm not sure the data backs it up. As with all things, though, do your own A/B tests.
by eli 13y ago
Interesting theory, but I'm not sure the data backs it up. As with all things, though, do your own A/B tests.
- mathattack 13y agoIt amazes me that the A/B tests work. Is it just that they catch people who have never seen a scam before? How can people who consistently fall for this crap have any money left for rent?
- friggeri 13y agoThe data backs it up: http://research.microsoft.com/pubs/167719/whyfromnigeria.pdf http://research.microsoft.com/pubs/167719/whyfromnigeria.pdf
- eli 13y agoI think we are talking about two different things. It may be that spammer are telegraphing that they are probably a scam to catch people too dumb to know what a scam is, but... I've also personally seen how "boring" and "ugly" web pages with lots of bold and italics and even underlines convert better than a trendier, "prettier" version. For non-spam, non-scam products.